It looks like the woke mob has infiltrated yet another beloved American brand. In case you missed it, a video has recently resurfaced of Alissa Heinerscheid, the vice president of marketing at Bud Light, trashing the company’s loyal customer base.
It all started when Bud Light decided to partner with a transgender TikTok star, Dylan Mulvaney, and send him a can of beer with his face on it. And if that wasn’t enough, they also released a can with a rainbow and various pronouns printed on it, all in the name of “celebrating everyone’s identity.” But as expected, this pandering to the woke crowd didn’t sit well with Bud Light’s customers.
But instead of listening to their feedback and addressing their concerns, Heinerscheid decided to insult them even further. In a recent interview on the YouTube show Make Yourself At Home, she said, “this brand is in decline, it’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.”
Translation: “We don’t care about our loyal customers who have been drinking Bud Light for years. We only care about attracting new, younger customers who are more likely to fall for our woke marketing tactics.”
And don’t even get me started on the “inclusivity” and “representation” nonsense she spewed. Bud Light used to be a brand of “fratty kind of out-of-touch humor,” according to Heinerscheid. But apparently, being inclusive means insulting and alienating the majority of your customer base.
As expected, the video has received backlash from Twitter users, with one commenting, “Go woke and go broke but, fire the marketing exec before Bud Light lands in the graveyard of forgotten brews.”
But instead of acknowledging their mistake, parent company Anheuser-Busch decided to defend the partnership, claiming that they work with hundreds of influencers across their brands. Sorry Anheuser-Busch, but that’s not going to cut it. We don’t want to see our favorite American brands selling out to the woke mob and pandering to a tiny minority at the expense of their loyal customers.
So, Bud Light, if you’re listening: we don’t need your woke marketing tactics. We just want a good, old-fashioned beer that we can enjoy with our friends and family. Is that too much to ask?